A Rags To Riches Inspiring Story Of The #Entrepreneur Of Surat|| Surat Ke Ek Udyamee Ki Nirdhan Se Dhanavaan Banane Ki Prerak Kahani||
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Metro Super Market At Surat.
In 1979, Shri Shivabhai Mohanbhai Naraniya left his homeland Thangarh and settled in Surat city. He started selling china clay bottles use to preserve pickles by Indian families. He had been roamed all over Surat city, keeping bottles in a handcart for sale.
Today he is the owner of the famous Metro Super Market of Surat with the help of his hard work, family, and friends.
I hope this story of his life, from poor to rich, will inspire today's youth.
Coming to Surat and selling pickle bottles for a year,he started a small shop afterward with the help of a friend, Maganbhai Mokani (contractor), in Baroda Priestess Extension, on Varachha Road in Surat.He got good support from brother Rajesh and his family in this courage. Apart from the bottle of pickles, Shivabhai started selling more items such as Cup-Rakabi, Glass Ware, Kitchen Ware, Plastic Ware, Home Appliances, Thermoware, etc. His business has prospered.
Got a new business idea after the foreign Tour:
Shivabhai became financially prospered, running the shop for almost 17 years, and one day the sum of a trip abroad to Thailand happened. Visiting Thailand, he saw and understood the new method of self-service in marketing. At that time, this method was new for the people of Surat. However, today, every mall has adopted the same manner. The customers themselves select the items from the mall and pay the bill on the counter. After returning from Thailand, in 2001, Shivabhai purchased the land and started a supermarket with the concept of self-service, which people liked very much. The name of this venture was 'Metro Super Market.'
Interior passage of Metro Super Market Surat.
Diversification of the business:
In 2006, Shivabhai also started a distribution business in Electronic goods as 'Metro Electronics.' In these venture projects, he got complete support from his family, parents, brothers and wife Jashuben, three daughters Vanitha, Jignasha, and Usha, and son Harish.
Shiva Bhai's unique business model:
The specialty of Shivabhai's supermarket is that all different brands of goods are available in good variety and quality at one place for the event like a wedding at reasonable prices. The retail shopkeepers give priority to the supermarket only for the purchase of batches at a good discount, for which Shivabhai has launched a unique scheme.Today Shivabhai's Metro Super Market has completed 42 years and is running very successfully, and he is planning for more development for the future. It is a matter of pride for the people of Surat.
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